If this blog was titled “does my business need a mobile friendly website,” then the simple answer would be YES, and that would be the end of that.
So if you haven’t already got one, stop reading now and get moving with it, SHARPISH!
Similarly, we could have called this blog “30 reasons why your website must be mobile friendly,” but instead we’ve tried to keep it simple and to the point.
So with out further ado, here’s 3 reasons why your website must be mobile friendly;
1. Your Customers Want it!
You’re probably aware that the number of people using mobile devices has been growing over recent years and has now gone well past what you might refer to as “the tipping point,” in that more users are now using mobile devices than desktop options, and guess what, this margin is only going to grow (nicely illustrated below).
Soon the only use for desktops will be for work purposes, disagree? Next time you are out and about, take a moment to have a look around and see how many children are glued to either a mobile or tablet screen. If we’re part of what some might call the “mobile generation,” then what are those born into it going to be like when they are old enough to start spending their hard earned cash? Or their parents’ cash for that matter.
2. If You Don’t, You’re Going to Loose Business
All businesses are unique, but the one thing that all successful businesses have in common is that they deliver something that their customers want!
It’s a bit of a cliche and you’ll often hear it in the work place, but customers are without doubt the most important person to any business, because without them, let’s face it there wouldn’t be a business to be talking about. Some companies simply pay this lip service, but those that are truly customer-orientated are far more likely to succeed.
So if you’re customers are increasingly going to be looking at your website on a mobile platform, it makes perfect sense that your website should be fit for purpose, right? If not they’ll find this hard to navigate, get frustrated and go elsewhere, once this happens you will find it very hard to win them back.
3. Google Penalises “None-responsive” Websites
Why do Google care about this?
Many sites still use content, images, and navigation structures that don’t work well on mobile devices. This matters to Google because they’re a business just like you, although it’s sometimes easy to forget this as they have almost become ingrained in our everyday life, and their main aim is to increase search traffic which will in turn deliver revenue growth. With this in mind, they wouldn’t really be doing a very good job of catering for their customers if their search results were suggesting websites that were no good to over 50% of them, would they?
Let’s look at this another way…. let’s say you’re running a business that manufactures car head lights, you wouldn’t last very long if 50% of the headlights you produced were faulty!
Oh and just to put this into perspective, there are over 3.5billion google searches per day!
There’s no debate about it, if you’re still hanging on to your outdated website then you are going to be losing out on business no matter what industry you are in or product/service you sell.
You need to take action urgently, your customers are time poor and impatient, so you need to make it as easy as possible for your customers to buy from you and this starts on your website. If you don’t they’ll find someone who does!