We were asked to bring all the marketing literature in to the 21st Century to enable the business to have a better presence in the local area. There were no brand guidelines in place for the previous literature so these were created first to ensure consistency for the new literature.
A number of challenges were overcome when aligning the literature. A range of ideas were presented to the client so they could select their preferred design and this was then developed to their needs. The selection of imagery was key to these designs as the literature was aimed at specific groups of people so this had to be on point.
The end result of this task was a creation of free flowing, uniform literature that appeals to the target group specific to the client. The improvement from the previous literature was significant and the client now has a whole suite of materials they can use for all their events and marketing.
The Skills Needed To Produce Brand Excellence
Deliver kept in close contact with the client at each step of the way, working with them to create the perfect designs. Feedback was provided along the way, shaping the designs to the clients preference with guidance from us.
Each part of the clients business had a different brief appropriate to the area. We overcome this step by step working closely with departmental managers to develop a design suitable to the message they wanted to give to their customers.
A number of design ideas were mocked up so the client had a visual understanding of each one. We had a number of discussions on how to tweek the designs to create the perfect design. Only when the client was happy with the final design we started the final design process.
When designing the new website we had to bear in mind that up to 80% of all users now view websites on a mobile or tablet device. This was taken in to account during the development stage.
Final Result & Client Satisfaction
Deliver Media are a great asset to The Source and have helped us to develop our brand across the region, from developing brand guidelines and logo design to wider design elements such as our new website, in-house publications and marketing materials.
Scott is a real extension of the marketing department and offers a professional, but personal service at all times and nothing is too much trouble.
Deliver Media are fantastic, they have helped us so much over the past 2 years and will continue to support us I am sure for future work.
Scott is a friendly attentive person who goes out of his way to help us, The Source are very grateful for all their support and guidance, The Sources new website is working really well for us and Deliver were key in the set up of it all.