Rebranding: Successes & Failures

Rebranding: Successes & Failures

We recently talked about the re-branding of Co-op, identifying what we thought were the reasons for this and giving our initial evaluation. In doing so, this got me to thinking and searching for some other examples of recent rebrands from large multinational companies...
The Co-op: Is the time right to re-brand?

The Co-op: Is the time right to re-brand?

Driving home from work last night something caught my eye, the Co-operative Group have started to roll out new branding across their stores! Apologies if this is old news and I’m a little late to the party (I must have missed my invite), but when a company this size...