Creating Creativity

Creating Creativity

Being innovative will help your company gain competitive advantage, that’s a fact of business, no matter what industry you are in or product/service you sell. So it’s important that within your company/department/team you create a culture where employees are actively...
Branding – Avoid Making These Commons Mistakes

Branding – Avoid Making These Commons Mistakes

We’ve been asked a lot of questions about branding from a wide variety of clients, most of whom are looking to achieve a fresh new image for their company that will appeal to their target audience and position them above their competitors in the eyes of their...
Did Apple’s Creativity Die with Steve Jobs?

Did Apple’s Creativity Die with Steve Jobs?

With the recent revelation that Apple are in discussions to acquire British car maker McLaren and the relatively uninspiring launch of the iPhone 7, you have to ask the question; Has Apple lost their creative mojo? It’s difficult to believe it’s closing in on 5 years...
Rebranding: Successes & Failures

Rebranding: Successes & Failures

We recently talked about the re-branding of Co-op, identifying what we thought were the reasons for this and giving our initial evaluation. In doing so, this got me to thinking and searching for some other examples of recent rebrands from large multinational companies...