Mobile Marketing: BuildIing Your Brand

Mobile Marketing: BuildIing Your Brand

Today, the average user spends the majority of their “online time” on their smartphone or tablet, and during the majority of this time they’ll be multi-tasking. This means if you’re serious about growing your business and making the most of your marketing budget, you...
Branding – Avoid Making These Commons Mistakes

Branding – Avoid Making These Commons Mistakes

We’ve been asked a lot of questions about branding from a wide variety of clients, most of whom are looking to achieve a fresh new image for their company that will appeal to their target audience and position them above their competitors in the eyes of their...
Rebranding: Successes & Failures

Rebranding: Successes & Failures

We recently talked about the re-branding of Co-op, identifying what we thought were the reasons for this and giving our initial evaluation. In doing so, this got me to thinking and searching for some other examples of recent rebrands from large multinational companies...
The Co-op: Is the time right to re-brand?

The Co-op: Is the time right to re-brand?

Driving home from work last night something caught my eye, the Co-operative Group have started to roll out new branding across their stores! Apologies if this is old news and I’m a little late to the party (I must have missed my invite), but when a company this size...
Our Thoughts on the Rio 2016 logo: It’s A Winner

Our Thoughts on the Rio 2016 logo: It’s A Winner

The Summer Olympics is a small event with a little bit of history, well that’s an understatement!  For me the Summer Olympics are the greatest sporting spectacle on planet Earth (I challenge anyone to prove me wrong). Like many others I am sure, I find myself glued to...