Without it how will you communicate with your customers?
Writing quality content is not something that comes naturally to everyone. Trying to find the right words to communicate exactly what your business is goes beyond writing a few words. As a UK content writing agency we focus on the most effective areas of copywriting:
SEO
Search engines love content, especially content that perfectly matches the search term. If you're wanting to be the first search result that comes up for your customers you're going to need effective SEO-enriched content.
Strong word count
We may think the more content we write the better it will be but that's not always the case. Content needs a strong word count that covers exactly what you are selling without boring your customers.
Authenticity
For search engine rankings your content needs to be 100% authentic and unique. Every business has its own USP and that needs to be incorporated into producing unique content.
Engaging
Content tells a story and should keep the reader engaged. If your content is engaging and your customer spends the time to read it, the chances of converting are likely to be higher.
Keyword Rich
We aren't like any other content writing agency. All our content is written to be rich in keywords that will help you rank highly and target what your customers are searching for.
In-House Team
All of our creative copywriting is done in-house by our digital marketing team who will assess your business as a whole including analytics data, ranking data and what your competitors are doing to create unique content that resonates with your audience.
Types of copywriting
When writing different types of content our core goal is to write content that has purpose. A customer isn't going to want to spend 5 minutes reading content that doesn't explore their interests or need for your services so why wouldn't you invest in SEO content writing services?
Website Copywriting Services
Your website acts as your digital salesperson. It needs to tell your customers why they should do business with you. Our website content writing team explores everything from competitor research, to user-friendly content templates that resonate with your audience.
SEO Copywriting Services
SEO content is pivotal to connecting with your target audience. Our SEO writing services includes a deep dive into what your customers are searching, the volume of searches and what your competitors are doing to form the basis for creating unique content that will rank.
Blog Copywriting Services
A website that is updated regularly is exactly what Google wants when it comes to ranking top. Blogs bridge the gap between a well-designed website and the consistency that Google needs. Our blog content services include:
Keyword Research / Search Intent
Formalising a selection of blog ideas that are key to growing your business
Creating blog content that incorporates our key areas of strength
Social Media Copywriting
In today’s market, if you’re not utilising social media to reach your target audience then you may be risking your potential to grow. Social Media is a part of our daily routines and is too big of a market to not target.
Whether you’re looking for print or digital advertising our team crafts engaging content that stands out and makes an impact on your target audience. Content for advertising is not like website content or blog content. It needs to appeal to a consumer in a short and impactful way.
Our services are completely bespoke. If you don't know where to start why not take advantage of our free audit and let us help you find the right solution for your business.
Research
All our content writing services start with keyword research. It is the one thing that is necessary for generating the right customers and is what will set you apart from competitors. We will research what long-tail keywords your target audience is searching for, what keywords you are currently ranking for and what keywords will help you rank and combine our research to write quality content.
Choosing the right type of content
If you’re looking for a new website for your business you’re going to need website content that supports it. If you’re looking to keep your website updated then you’ll benefit from blog writing whether it is an individual service or in addition to your new website. We will work with you to assess how much content and what content your business requires to fulfil your business goals.
Writing the content
Our copywriting team will take all of the research and write optimised and engaging content that will sell your business and also keep your customers interested in what your business is doing and what your services can offer them. We will always provide you with title tags and meta descriptions that are keyword rich and support the produced copy.
All content will be sent to you for approval. We welcome any amendments or tweaks you have, after all, it is content for your business and we want you to be 100% happy with our work.
Monitoring the results
Our work doesn’t have to stop once the content has been approved and made live. For many of our ongoing clients, we consistently review the data associated with each piece of content. If your business is ranking for specific keywords related to the content we will continue to push the rankings up by suggesting new supporting content or how our on-page SEO services can help keep website content fresh over time.
We want your business to succeed which is why we will always use our content marketing expert knowledge to provide you with support. Whether you need blog writing as an additional service or a refresh of content we will always offer our support or provide you with the insights for additional content support.
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