The Strategy
Deliver Media was appointed to create an SEO strategy, Targeted PPC and Paid social campaigns, and effective email marketing, working in collaboration with the website design and development team to relaunch The Village Butcher’s new website. The aim of the website and our work was to ensure the website converted better using our full digital marketing expertise.
Our strategy included:
SEO Keyword rich content throughout all the website
Regular content each month including recipes and cooking methods
Regular email marketing campaigns with branded email design
Increasing presence on social media and through PPC
Technical SEO audit
Link building support
Monitoring of keywords and ranking positions
65.84% increase in goal completions
10.83% increase in goal conversion rate
91.33% increase in goal completions
50.88% increase in new users
3.32% increase in new organic users
82.84% increase in users
85.03% increase in new users
68.49% increase in users
68.49% increase in new users
58.33% increase in organic users
179.23% increase in new users
171.86% increase in users
50.88% increase in new users
3.32 % increase in new organic users
82.84% increase in users
85.03% increase in new users
68.49% increase in users
68.49% increase in new users
58.33% increase in organic users
179.23% increase in new users
171.86% increase in users
The Results
The website was relaunched in May 2022 which had new content highlighting who and what The Village Butchers is and their products. Each page was SEO optimised including landing pages and products.
From May to July results have significantly increased each month from traffic, new users, conversions and keyword rankings and positions.
You can rank on page one and still lose the job. Someone searches. They find you. They click. Then they hit a broken page. Or a form that does nothing. Or a site that takes so long to load they assume you have packed up for the night. Google never sees that bit. You just […]
For years, the brief was simple. Rank on page one. Get the click. Turn the visit into an enquiry. That still matters. Effective SEO is still the backbone of a site that generates work rather than vanity traffic. What has changed is what happens before the click. Customers now get answers inside Google’s AI Overviews, […]
If your website isn’t showing up on Google, you’re not alone. Many businesses invest time and money into their websites but still struggle to appear in search results. The reality is that ranking on Google is not just about having a website, it’s about how well that website is structured, optimised, and understood by search […]
