The Strategy
Deliver Media was appointed to create an SEO strategy, Targeted PPC and Paid social campaigns, and effective email marketing, working in collaboration with the website design and development team to relaunch The Village Butcher’s new website. The aim of the website and our work was to ensure the website converted better using our full digital marketing expertise.
Our strategy included:
SEO Keyword rich content throughout all the website
Regular content each month including recipes and cooking methods
Regular email marketing campaigns with branded email design
Increasing presence on social media and through PPC
Technical SEO audit
Link building support
Monitoring of keywords and ranking positions
65.84% increase in goal completions
10.83% increase in goal conversion rate
91.33% increase in goal completions
50.88% increase in new users
3.32% increase in new organic users
82.84% increase in users
85.03% increase in new users
68.49% increase in users
68.49% increase in new users
58.33% increase in organic users
179.23% increase in new users
171.86% increase in users
50.88% increase in new users
3.32 % increase in new organic users
82.84% increase in users
85.03% increase in new users
68.49% increase in users
68.49% increase in new users
58.33% increase in organic users
179.23% increase in new users
171.86% increase in users
The Results
The website was relaunched in May 2022 which had new content highlighting who and what The Village Butchers is and their products. Each page was SEO optimised including landing pages and products.
From May to July results have significantly increased each month from traffic, new users, conversions and keyword rankings and positions.
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