The Village Butchers

Overview
The Village Butcher is an online family butchers supplying a variety of the finest cuts of meat that benefit from being affordable and high quality.
Client
The Village Butchers
Focus
SEO, Email Marketing, PPC, Paid Social
Year
2022
The Village Butchers Website

The Strategy 

Deliver Media was appointed to create an SEO strategy, Targeted PPC and Paid social campaigns, and effective email marketing, working in collaboration with the website design and development team to relaunch The Village Butcher’s new website. The aim of the website and our work was to ensure the website converted better using our full digital marketing expertise.

Our strategy included: 

SEO Keyword rich content throughout all the website 

Regular content each month including recipes and cooking methods

Regular email marketing campaigns with branded email design 

Increasing presence on social media and through PPC 

Technical SEO audit  

Link building support  

Monitoring of keywords and ranking positions 

 

The Village Butchers Website mobile 2

Conversions 

July 2022 vs May 2022

65.84% increase in goal completions  

10.83% increase in goal conversion rate 

July 2022 vs July 2021

91.33% increase in goal completions 

New Users
Month

New users

50.88% increase in new users

Organic Stats

3.32% increase in new organic users

PPC Stats

82.84% increase in users 

85.03% increase in new users

2022 v 2021

68.49% increase in users 

68.49% increase in new users 

58.33% increase in organic users

PPC Stats - 2022 v 2021

179.23% increase in new users

171.86% increase in users 

New Users

50.88% increase in new users

 

Organic Stats  

3.32 % increase in new organic users

 

PPC Stats

82.84% increase in users 

85.03% increase in new users

 

2022 vs 2021 Stats  

68.49% increase in users 

68.49% increase in new users 

58.33% increase in organic users

 

PPC Stats – 2022 vs 2021 

179.23% increase in new users

171.86% increase in users 

The Results  

The website was relaunched in May 2022 which had new content highlighting who and what The Village Butchers is and their products. Each page was SEO optimised including landing pages and products.  

From May to July results have significantly increased each month from traffic, new users, conversions and keyword rankings and positions. 

News

Join Our Team: SEO Executive

We are a fast growing and innovative Digital Marketing agency based in Birkenhead, Wirral. We are seeking an experienced and creative SEO Executive to join our rapidly expanding digital team to help increase our clients’ website’ rankings on Google via SEO and other forms of digital marketing.  You will be helping our team with client on-boarding, […]

Read More
Guidelines for medical digital marketing

It’s no secret that digital marketing is essential to the success of businesses across a range of sectors. Although it might surprise you to learn that the medical and healthcare industry is also included in this list, and nowhere near the bottom. The catch for marketers is that digital healthcare advertising content must follow specific […]

Read More
Gen Z spending trends and habits

As a business, identifying and appealing to your target audience is one of the most important factors for success. This encompasses many different factors, such as age, spending habits, and preferences. However, all of these can be tied to a generation. Gen Z is arguably the most influential generation of consumers at the moment, meaning […]

Read More
a hand with medical instruments above it
person looking at clothes in a shop